Highlights from BOOST's 20th Birthday Platinum Party

To mark the culmination of BOOST Drinks’ 20-year anniversary celebrations, the brand hosted an unforgettable Platinum Party, which took place at 30 Euston Square, London, on Thursday 18th November 2021.

The evening played host to the results of the ‘Celebrating 20 Years of Local Legends’ competition, and saw retailer Julie Kaur of Jules Convenience Store take home the top prize of £20,000.

Speaking of the evening, Julie explained “from the bottom of my heart I feel so happy to have been able to spend an exceptional evening with such a great team of enthusiastic people in the room. The vibe I got from the minute I walked in to the drinks reception was great. The BOOS team couldn’t have been any more attentive, and they really engaged with all of the retailers.”

Commenting on the Platinum Party, BOOST Drinks founder Simon Gray called it “a fantastic evening which has been long overdue.” He added: “ We’ve all been hidden away for the last 18 months or-so, so to see lots of familiar faces together again in one room and to meet some new faces, it’s been really touching that people have turned out in force this evening. A great opportunity to celebrate with everybody together.”

The event celebrated the brand’s year-on-year growth over the last two decades and thanked stakeholders, wholesalers and retailers alike, for their continued support over the years. The party was hosted by radio and television personality Alice Levine with entertainment by Britain’s Got Talent finalist Ben Hart.