BOOST Drinks Holdings Limited Acquisition by A.G. Barr plc


We are delighted to inform you that as of 5th December 2022 BOOST Drinks Holdings Limited has been acquired by A.G. Barr plc, the long established drinks company, well known for great brands such as IRN-BRU, Rubicon and Funkin. This is a really exciting next step in BOOST’s journey as AG Barr has a proven track record of acquiring and developing attractive brands. We are confident that together we will be even stronger positioned to take advantage of a number of exciting growth opportunities.

BOOST will continue to be run independently from the office in Leeds, operating as a standalone supported business unit within the AG Barr Group. The BOOST team under my leadership will remain exactly the same, as will the way we do business, and the products we offer. Please get in touch if you have any questions relating to the change of ownership and I look forward to working with you in the coming year on the exciting plans we have for BOOST Drinks.


Yours sincerely,

Simon Gray
Chief Executive Officer
BOOST Drinks